Sol Brush — Privacy Policy

Last Updated: March 2026

Overview

This Privacy Policy describes how Sol Brush (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.solbrush.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last Updated" date. Your continued use of the Services following any changes constitutes your acceptance of the updated policy.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information You Provide Directly

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number
• Account information including your username, password, and security questions
• Shopping information including items you view, add to your cart, purchase, or save to your account
• Subscription information including your recurring billing details, subscription preferences, and order frequency managed through our subscription provider Appstle
• Customer support information including the content of communications you send us

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information Collected Automatically

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include your device information, browser information, network connection information, IP address, and other information regarding your interaction with the Services including pages viewed, time spent on pages, links clicked, and products viewed.

Information from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf. These third parties include:

• Shopify (our e-commerce platform)
• Payment processors (who collect payment information to process your orders)
• Appstle (our subscription management platform)
• Klaviyo (our email and SMS marketing platform)
• Meta/Facebook (advertising and analytics via the Meta Pixel)
• TikTok (advertising and analytics via the TikTok Pixel)
• Google (analytics via Google Analytics/GA4)
• Retention.com (visitor identification and marketing)
• Rebuy (product recommendations and shopping cart optimization)
• LABL (shipping protection and claims management)

We may also receive information through tracking technologies such as pixels, web beacons, and third-party libraries when you visit our Site, open emails we send, or interact with our advertisements.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to process payments, fulfill orders, send account and order-related notifications, manage your account, arrange shipping, facilitate returns and exchanges, and manage your subscription if applicable. We may also enable Shopify to match your account with other Shopify services you choose to use, in which case Shopify will process your information per its own Privacy Policy.

Marketing and Advertising. We may use your personal information to send marketing, advertising, and promotional communications by email or text message, and to show you advertisements for our products or services on our Site and other websites. Our advertising partners, including Meta, TikTok, and Google, may use cookies and similar technologies to deliver targeted advertisements based on your interactions with our Site.

Visitor Identification and Remarketing. We use Retention.com to identify website visitors who have previously opted in to marketing communications with other participating brands. If you are identified through this service, we may send you marketing communications by email. You may opt out of Retention.com's data sharing at any time by visiting https://app.retention.com/optout.

Security and Fraud Prevention. We use your personal information to detect, investigate, and take action regarding possible fraudulent, illegal, or malicious activity. If you believe your account has been compromised, please contact us immediately at hello@solbrush.com.

Customer Support and Service Improvement. We use your personal information to provide customer support and continuously improve our Services and your overall experience.

Product Recommendations. We use Rebuy to analyze your browsing and purchase behavior to provide personalized product recommendations and optimize your shopping experience.

Cookies

Like many websites, we use cookies on our Site. For specific information about the cookies we use related to Shopify, see https://www.shopify.com/legal/cookies. We use cookies to power and improve our Site and Services, remember your actions and preferences, and run analytics to better understand how users interact with the Services. We may also permit third-party service providers to use cookies on our Site to better tailor services, products, and advertising.

Most browsers accept cookies by default, but you can choose to remove or reject cookies through your browser controls. Please note that removing or blocking cookies can negatively impact your experience and may cause some features to work incorrectly or become unavailable.

Do Not Track: Our Site is not designed to respond to "do not track" signals. To learn more, visit http://www.allaboutdnt.com/.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

• With vendors or third parties who perform services on our behalf, such as payment processing (Shopify Payments and our payment processors), data analytics (Google Analytics, Meta, TikTok), email and SMS marketing (Klaviyo), subscription management (Appstle), shipping protection (LABL), visitor identification (Retention.com), product recommendations (Rebuy), cloud storage, fulfillment, and shipping
• With business and marketing partners to provide services and advertise to you, including Meta, TikTok, and Google advertising platforms
• When you direct or consent to our disclosure of information to third parties
• Within our corporate group in our legitimate interests to run a successful business
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce applicable terms of service, or protect the rights of our users or others

Categories of personal information we may disclose include identifiers and basic contact details, order and account information, commercial and shopping information, usage and network activity data, and geolocation data inferred from IP address.

We do not use or disclose sensitive personal information without your consent or for purposes of inferring characteristics about you.

Third-Party Websites and Links

Our Site may provide links to third-party websites or platforms, including Amazon and TikTok Shop where our products may also be available. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies independently. We are not responsible for the privacy or security of such sites.

Third-Party Data and Marketing

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at hello@solbrush.com to request deletion. We do not knowingly sell or share the personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to Access / Know: You may request access to the personal information we hold about you, including how we use and share it.

Right to Delete: You may request that we delete personal information we maintain about you.

Right to Correct: You may request that we correct inaccurate personal information we maintain about you.

Right of Portability: You may request a copy of your personal information and ask that we transfer it to a third party, subject to certain exceptions.

Restriction of Processing: You may ask us to stop or restrict our processing of your personal information.

Withdrawal of Consent: Where we rely on consent to process your personal information, you may withdraw that consent at any time.

Appeal: You may appeal our decision if we decline to process your request by replying directly to our denial.

Communication Preferences: You may opt out of promotional emails at any time using the unsubscribe link in any email we send. You may opt out of SMS messages by replying STOP to +18332623071. We may still send non-promotional emails related to your account or orders.

California Residents — Your CCPA/CPRA Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

• Right to Know: You have the right to know what personal information we collect, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes. Under the CCPA's broad definitions, certain data-sharing activities with our advertising and analytics partners (such as sharing browsing data with Meta, TikTok, or Google for targeted advertising, or sharing email identifiers with Retention.com) may constitute a "sale" or "sharing" of personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise your California rights, including opting out of the sale or sharing of your personal information, please contact us at admin@solbrush.com. You can also use the "Your Privacy Choices" link in our website footer.

To opt out of Retention.com data sharing specifically, visit https://app.retention.com/optout.

Other State Privacy Laws

Residents of other states with applicable privacy laws (including Virginia, Colorado, Connecticut, Utah, and others) may also have rights similar to those described above. To exercise your rights, please contact us at admin@solbrush.com.

How to Exercise Your Rights

To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding. You may also designate an authorized agent to make requests on your behalf, subject to verification. We will respond to your request in a timely manner as required under applicable law.

International Users

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts, unless the transfer is to a country determined to provide an adequate level of protection.

Complaints

If you have complaints about how we process your personal information, please contact us at admin@solbrush.com. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

Contact

For general inquiries, email us at hello@solbrush.com.

For privacy-related requests, data deletion, or to exercise any rights described in this policy, email us at admin@solbrush.com.

Brand 2022b LLC DBA Sol Brush Dallas, Texas